What is thinking outside the box? That’s the question that inspired our Summer/Autumn 2017 Collection, which features shirts and accessories that break the plane of the modern box logo design structure.
The "box" many refer to in the creative process is limiting in perspective and many strive to "think outside it". So we designed our pieces with the principle of breaking the design plain and medium of the "Box Logo".
We feel the wearer and those they interact with should be left with a lasting impression of our products make, style, and quality.